Brand Strategy

The City of Spruce Grove has not gone through a formal branding exercise in 20+ years and during that time, the community has grown substantially in both population and diversity.

This year, the City is proceeding with a formal branding exercise to create a unique brand that enables the City to identify and promote itself as a distinct, regionally competitive city for economic and community development.

A brand is not just a logo, a product or a service. It’s an emotional connection to our community, an investment in economic development and business expansion, and supports civic engagement and a positive reputation.

The end result will be a strong and refreshed brand strategy that will:

• Reflect the significant growth and transformation the City of Spruce Grove has seen over the past two decades.

• Communicate the City’s purpose and message as a diverse, vibrant, and growing community with compelling investment opportunities, many recreational and cultural activities and amenities, and a high quality of life.

• Help drive economic development, attract investment, retain businesses, and enhance community pride.

The success of this project relies on those who know Spruce Grove best and can provide vital insights on who we are now — as well as who we aspire to be in the future.

All community members, businesses and others familiar with Spruce Grove such as visitors, former residents and friends and families of residents are encouraged to provide feedback to help in the creation of an updated brand for our city!