What is a brand anyway?

We are about to embark on the adventure of creating a new brand for our city, and we need your help! But first: what IS a brand, anyway?

❌ A brand is not just a logo, a product, or service.

✔️ A brand is an emotional connection and (in our case) sense of place. It captures attention and tells a compelling story about who we are and why it matters.

Help us develop an updated brand for Spruce Grove by sharing your feedback through a short online survey. Thanks for your participation!