Help us develop our brand strategy!

Spruce Grove continues to grow and transform. We have many exciting things happening and it is important that we refresh our story. Why should people choose Spruce Grove to live, play, shop, grow a business, work or visit?

The City of Spruce Grove has embarked on the development of a new brand strategy that will better reflect its identity and clearly communicate what sets Spruce Grove apart from other communities. A well-defined brand is the key to attracting investment and people to the community.

The brand strategy will be developed with extensive public consultation from all areas of the community.

It is expected that the new brand will be launched in the fall of 2019.


As part of the initial phase of the process, we want to know your thoughts and perceptions of Spruce Grove. Whether you live here, work here or visit here, your input is a valuable part of the process.

How can you help ?

Telephone Survey (Dec. 5-16, 2018): Banister Research has been retained to conduct telephone research in Spruce Grove and surrounding municipalities including Stony Plain, Parkland County, Edmonton and St. Albert. If you receive a call we encourage you to take the time to answer their questions.

Online Survey (Dec. 5-16, 2018): The online survey is now CLOSED.

Share your ideas (below) of what Spruce Grove means to you. Sign up and submit your ideas (and "like" the ones you connect with too!). The ideas will be open until Jan. 31, 2019.


Stay informed! Follow this project or check back to this page for updates and more opportunities to get involved.

Spruce Grove continues to grow and transform. We have many exciting things happening and it is important that we refresh our story. Why should people choose Spruce Grove to live, play, shop, grow a business, work or visit?

The City of Spruce Grove has embarked on the development of a new brand strategy that will better reflect its identity and clearly communicate what sets Spruce Grove apart from other communities. A well-defined brand is the key to attracting investment and people to the community.

The brand strategy will be developed with extensive public consultation from all areas of the community.

It is expected that the new brand will be launched in the fall of 2019.


As part of the initial phase of the process, we want to know your thoughts and perceptions of Spruce Grove. Whether you live here, work here or visit here, your input is a valuable part of the process.

How can you help ?

Telephone Survey (Dec. 5-16, 2018): Banister Research has been retained to conduct telephone research in Spruce Grove and surrounding municipalities including Stony Plain, Parkland County, Edmonton and St. Albert. If you receive a call we encourage you to take the time to answer their questions.

Online Survey (Dec. 5-16, 2018): The online survey is now CLOSED.

Share your ideas (below) of what Spruce Grove means to you. Sign up and submit your ideas (and "like" the ones you connect with too!). The ideas will be open until Jan. 31, 2019.


Stay informed! Follow this project or check back to this page for updates and more opportunities to get involved.